Medical and Market Entry Support Services in India

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Supporting medical advances and Japanese companies’ growth in India

Expansion into Indian medical sector - Field with potential

In recent years, the growth of the Indian medical industry has been remarkable and has attracted global attention. While many Japanese companies are considering entering this potential market, it is also an industry that is difficult to enter. In 2022, we acquired Indian drug and food wholesaler licenses, enabling us to provide total support from local research to import, export, sales, and operational management. Based on the channels we have developed through our past efforts with hospitals, doctors, manufacturers, wholesalers, and others, we can support your expansion into India.
悩む男性のイラスト

Does your company have any of the following concerns?

  • Difficulty targeting the Indian market due to its large scope
  • Lack of local information for planning marketing strategies in India
  • Uncertainty regarding the local application in India
  • Concern regarding economic competitiveness in India despite having good quality and performance
  • Uncertainty regarding the Indian market despite global expansion
  • Lack of human resources to dispatch to India
  • Struggling to find local sales partners and offices in India
  • Needing to conduct local sales tests with limited human resources, funds, and expertise

We provide one-stop solutions for your expansion into the Indian market, including everything from local operations to the building of sales channels.

Carna Medical Database Pvt. Ltd. is a company providing medical-related services in India. It employs both Japanese and Indian staff, enabling coordination with Japanese customers, as well as local hospitals and doctors. Since its founding in 2013, Carna Medical Database has accumulated knowledge and expertise via numerous projects for solving problems regarding logistics infrastructure and control systems in the Indian medical industry, as well as building good relationships with both the Indian and Japanese governments and medical institutions. This enables the company to provide Japanese companies looking to enter the Indian market with customized proposals.

Comprehensive support for entering the Indian market, from the survey phase to the sales phase

Process for entering the Indian market

Surveys
▶
Decision-making
▶
Registration approval
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Import, storage,
and sales
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Market share expansion
Local surveys

We conduct market surveys, hospital surveys, and competitor analysis according to the needs of the customer, which enables us to propose optimal policies for entering the Indian market.

Importing/exporting

We provide comprehensive assistance for the complex work required to create documentation, conduct licensing, and arrange transport.

Sales

We utilize our network of local doctors, hospitals, and wholesalers to build a sales network and work alongside the customer until sales start.

Market share expansion

We then provide continuous assistance for follow-up work, data analysis, and sales assistance, as well as business growth and market share expansion.

Example of Exhibition Booth
　　　　　　　

WORLD FOOD INDIA 2025

  • 展示会の様子

  • We operated a booth at one of the largest food product exhibitions in India. We provided assistance only possible of a company located in India, including booth design, creation of advertising materials, procurement of consumables for taste-testing, product menu development, and exhibition support.

    Schedule September 25 to 28, 2025
    Venue Pragati Maiden
    Exhibit Almond drink & fruit desserts
    Expected buyers
    • Wholesalers
    • Retailers
    • HORECA
　　　　　　　

Outline of Services

  • Creation of medical information databases

    We have created databases of medical supplies (approximately 200 manufacturers and 49,000 items) and published these in the form of a dictionary of medical supplies, of which 10,000 items are listed. The dictionaries are distributed to approximately 8,000 hospitals throughout India. All products listed are given a 2D barcode, a first in India, to develop a medical information infrastructure. To date*, the hospital and doctor databases contain information on 50,000 hospitals and 75,000 doctors, respectively. Utilizing these three information platforms, we will contribute to the expansion of Japanese medical-related companies by further developing the distribution network for medical supplies and drugs and through unique proposals by Carna Medical Database Pvt. Ltd.’s, which combine the data from hospitals and doctors across India.
    Indian Medical Supplies Database Website for medical device manufacturers, wholesalers, and customers involved in hospital operations in India.
    *As of December 5, 2022

  • Database Business

    　　　　
    　　　　　database business 　　　　

We recommend this service to the following companies
  • Companies that are not sure which country they would like to expand to, but would like to try a major growth market (India)
  • Companies that are considering overseas sales of medical devices, pharmaceuticals, or medical-related services, but have not yet reached the phase of execution
  • Companies uncertain about local sales channels and regulations, who need a partner to conduct actual work

FAQs

Of course! First let us know your business plan and target customers. We will start off by telling you about India.

In 2022, we obtained wholesale licenses for pharmaceuticals and food products in India.

Although it depends on the type of product and how it is regulated, we expect to be able to complete the process from initial surveying to the launch of pilot sales within 6 to 18 months. We can provide you with a quote customized for your needs.

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